Dear Students,

In today's world, rapidly transformed by digitalization, the fields of commerce and marketing are undergoing radical change. This transformation is reshaping not only technological advancements but also consumer behavior, business models, and communication strategies.

At Istanbul Kent University, we are an institution committed to educating individuals who are modern, ethical, innovative, and highly socially responsible. Our E-Commerce and Marketing Program is structured in line with this vision and aims to equip our students with the knowledge, skills, and competencies required by the digital economy.

Our curriculum offers a wide range of up-to-date and applied course content, from the fundamentals of e-commerce to digital advertising design, from data analytics to cybersecurity, from project management to e-commerce law. Furthermore, our students are provided with the opportunity to specialize according to their individual interests through in-field and out-of-field elective courses. Our program prepares our students not only for academic but also for professional life through projects carried out in collaboration with the industry, career development-focused practices, and professional training opportunities in business.

In this program, integrated with the institutional values of Istanbul Kent University, we are honored to develop you as leaders who will seize the opportunities offered by the digital world by blending ethics, aesthetics, and innovation.

Sincerely,

Assistant. Prof. Ahmet Münir Gökmen,
Head of the E-Commerce and Marketing Program
Istanbul Kent University / Vocational School