Mission

The mission of the E-Commerce and Marketing Program is to provide students with basic and applied knowledge in areas such as e-commerce, digital marketing, customer relations, data analytics and content management. In addition, to develop analytical thinking, effective communication, problem solving and teamwork skills and to train individuals who can evaluate changing consumer behavior, digital media usage and online commerce practices from a holistic perspective. Accordingly, the curriculum of the program is structured with courses covering the fundamentals of economics, business and communication sciences and current fields such as digital marketing strategies, data analytics, search engine optimization, content production and international trade. In addition, the program aims to provide students with a theoretical foundation suitable for transition to undergraduate programs in order to continue their academic development.

Vision

E-Commerce and Marketing Program has a vision to train individuals who are equipped with the knowledge, skills and attitudes required by the digital economy, who have developed application-oriented competencies and who are open to innovative approaches. In this direction, it aims to be a pioneering program that offers a highly competitive professional formation at national and international level. The program aims to have an academic structure that trains qualified human resources needed by the business world in the digital transformation process, constantly renews itself by following the developments of the age and prioritizes professional ethical values.